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E-commerce Overview
  • Integrating Culture and Technology
    Integrating Culture and Technology
    Centered on well-known cultural IPs and featuring the same styles worn by celebrities, deeply integrating AI intelligent technology with a flexible supply chain system, committed to combining traditional culture with modern technology to create China-chic fashion products with unique charm.
  • Building a China-Chic Brand
    Building a China-Chic Brand
    Creating a China-chic fashion brand that balances cultural depth and market edge. By exploring traditional elements and giving them modern design, it endows products with unique Eastern aesthetic connotations, meeting consumers' pursuit of individuality and culture.
  • First Choice for China-Chic Apparel
    First Choice for China-Chic Apparel
    Aspires to become the preferred China-chic apparel brand for Gen Z and young trendsetting groups, precisely responding to contemporary consumers' emotional needs and value propositions. The design leans towards street sportswear, emphasizing versatility in wear and styling with understated color palettes.
Celebrity Styling
  • Integrating Culture and Technology
    Yuan Shanshan
  • Integrating Culture and Technology
    Li Chen
  • Integrating Culture and Technology
    Zhong Xintong
  • Integrating Culture and Technology
    Huang Shengyi
New Product Showcase
Core Model
  • IP Cultural Empowerment
    Cooperating with the Palace Museum Imperial Culture, the British Museum, Dun-huang Academy and other IPs to explore traditional elements, realizing cultural regeneration with modern design and endowing prod-ucts with Oriental aesthetic connotation
  • AI Intelligent Customization
    Achieving single/batch small customization via AI printing technology to meet personalized needs
  • Flexible Supply Chain
    Building a data-driven flexible supply chain system, shortening the order delivery cycle to about 3 minutes and improving production response efficiency
  • Omnichannel Hit Explosion
    Cooperating with top streamers and celebrities to reach audiences efficiently, ignite market buzz and accumulate private domain traffic
E-commerce Live Selling
  • Bee Surprise Club
  • All Sisters' Wardrobe
  • Make a Friend
  • Lie'er Baobei
  • Hu Ke
  • Bee Joy Club
  • Xianggu Comes
Celebrity Styling
  • Celebrity Yuan Shanshan
  • Celebrity Li Chen
  • Celebrity Zhong Xintong
  • Celebrity Huang Shengyi
  • Celebrity Zhang Yanqi
  • Celebrity Cai Qi
  • Celebrity Chen Shuai
  • Celebrity Chen Tian
  • Celebrity Guo Zhiyao
  • Celebrity Li Kang
  • Celebrity Li Yuan
  • Celebrity Liang Ruilong
  • Celebrity Liu Yihe
  • Celebrity Nie Jiachen
  • Celebrity Shi Zixun
Xiaohongshu KOC Marketing
Experience Eastern Aesthetics & Personalized Lifestyle

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